XTRA Lease "Going the XTRA Mile"

Print Advertising Campaign (Brand/Image)

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Like many of Warren Buffet's Berkshire Hathaway companies, XTRA Lease has built a solid reputation with unique, but not flashy offerings. By renting and leasing trailers, XTRA helps fleet managers stay nimble and meet the demands of an ever-changing marketplace. To justify its premium price, XTRA has to position itself as not only a trailer supplier, but a true solutions provider. The end result was a campaign which focused on features like GPS trailer tracking to help customers maximize trailer utilization and paperless processing to get drivers back on the road fast. Tipped-in post cards succeeded in driving leads through educational and promotional offers. Most importantly, the campaign communicated that when you work with XTRA Lease you get what you pay for—XTRA Value.