Walgreens Health Initiatives

Case Studies

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Famous for its retail stores, Walgreens needed a way to increase the exposure of their Pharmacy Benefit Management arm (Walgreens Health Initiatives) to Fortune 500 companies. In turn, McKinney|Chicago developed an engaging series of ads and a lead-generating direct mailer targeted to human resources professionals. These tactics were built on the foundation of one important insight—many HR executives had lost sight of the reason they entered the field in the first place. Conversion from calls to appointments increased by more than 300% from previous "cold calling" efforts.