Dear <Name>,

It is with great pleasure that Applied Biosystems welcomes you to the first issue of Innovations. This new print and online magazine was developed specifically for the Molecular and Cell Biology community. The goal is to provide you with resources vital to your research and a forum in which to explore new ideas and opportunities.

The launch of Innovations comes at an important time in the history of Applied Biosystems, as this year marks our 25th anniversary of advancing science. We are extremely proud to have influenced many advances in the field and are committed to continuing to provide our customers with world-class products and technical support. Innovations is part of that commitment.

THE GENOGRAPHIC PROJECT Launched in 2005, the Genographic Project is a collaboration of the National Geographic Society, IBM, and the Waitt Family Foundation, to establish more definitively, the routes by which humans populated the planet.

CUSTOMER PROFILE Genetic Analyis on the High Seas: The census of marine life project funded by the National Oceanic and Atmospheric Administration. →           APPLICATIONS Fast real-time PCR, offering results in as little as 30 minutes, is gaining popularity for applications in which time-to-results is important. →           NEW PRODUCTS New products and updates for a broad range of molecular and cell biology applications. →           SPECIAL OFFERS Take advantage of trade-in discounts or 0% Financing on selected products from Applied Biosystems. →