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Input
Input is the foundation upon which intelligence is built. Grasping critical information comes from knowing
who to talk to (inside and outside the company), what to ask and how to record responses. It comes from
uncovering valuable data through secondary research sources on the web, the media, and a host of other avenues.
With the right input, you hold the key to better understanding your company and your customers.
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| Copyright © 2008 McKinney, Inc. - All rights reserved. | LEGAL
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