McKinney | Chicago

Case Studies

Applied Biosystems - Game Over Blobs   »
Think viral marketing only works for consumer campaigns? Think again. To launch their new BigDye® XTerminator™ kit, Applied Biosystems partnered with McKinney|Chicago to build the buzz in research labs around the world.

Walgreens Health Initiatives   »
Human resource professionals take the business of people pleasing to a higher level. In recognition of their daily efforts, McKinney|Chicago opted to put a human face on a campaign developed to increase awareness for Walgreens Health Initiatives and the services of their pharmacy benefit management team. See how the campaign targeted these human resources professionals and salutes their professional dedication on behalf of both their 9-to-5 and their 24/7 families.

Applied Biosystems   »
To remind their employees of the important contribution they are making to the future of healthcare, Applied Biosystems worked with McKinney|Chicago to create a presentation that would be shown at their annual sales meeting as well as on the company intranet and at new employee orientations. See how a boy from the future made sure there wasn't a dry eye in the house.

Advance Transformer   »
To introduce a major product rollout, Advance Transformer worked with McKinney|Chicago to create a campaign demonstrating a newly expanded product line and its new channel of distribution. See how a McKinney|Chicago powered campaign pointed customers in the right direction.

Entelos   »
In 2003, McKinney|Chicago helped an innovative life science company reach 4.4 million people through its public relations campaign. Not only did the campaign give Entelos exposure to millions, but we also introduced and educated their target markets on the emerging field of predictive biosimulation. See how McKinney's PR team helped to cement Entelos as an industry leader.

FMC FoodTech   »
With increased pressure coming from lower-priced competitors, FMC FoodTech put the pressure on McKinney|Chicago to remind the marketplace that behind every great FMC FoodTech product is an even greater team of FMC FoodTech experts ready to serve customers "right down the line". See how a bunch of real employees created some really positive buzz for FMC FoodTech.

GeezerJock   »
Taking a page from Satchel Paige's famous comment, "How old would you be if you didn't know how old you was?" GeezerJock Media looked to McKinney|Chicago to create the design of the inaugural issue of its new magazine, GeezerJock. A publication geared to cover the exploding phenomenon of the senior amateur athlete. See how senior athletes don't act their age in the magazine, GeezerJock.

RBC Mortgage   »
To attract experienced loan officers in the highly competitive mortgage industry, RBC Mortgage worked with McKinney|Chicago to create a campaign demonstrating that at RBC Mortgage, job satisfaction means much more than just a fat paycheck. See how RBC Values were used to highlight the advantages of working for one of the nation's top mortgage lenders.

Takara Belmont   »
Takara Belmont needed to craft a killer resume to get their shampoo robot's foot in the door of a market accustomed to human interaction. See how technology became the perfect employee.